Sales presentations are similar to the first impression we get from people – they’re the ultimate chance to impress prospects with your products and services. The quality of sales presentation should never be underestimated either, as it determines whether the prospect will choose you over the competitor, or not.
Here are four tips on how to maximize the results from your presentations. These tips will guide you on how to give unforgettable presentations that will make your prospects want to be partners in your business.
Don’t underestimate the power of questions
Some sales representatives start pitching their company right away. Most of the times, that is not the best practice to follow. Do not jump into a presentation right away! Start your meeting with a review of the prospect’s company goals. Ask them about strength and challenges, weaknesses and needs. While your pitch might tell benefits of your product galore, that is not enough. Your prospects will not be convinced unless they trust you, and understand how you could help them solve actually challenges they have.
Personalize your presentations
It’s common to follow the old-fashioned way of giving sales presentations and use the same PowerPoint for different companies. Unfortunately, we’re past that long ago. The more digital marketing companies talk about marketing automation, the happier people get when they send a personal email or given a tailored presentation. Tell your potential customers how your product can solve their problems, by referring to what you already know about them and their needs. Highlight possible solutions to those problems by providing relevant comparisons and visuals. They will be very happy to see you, and not only.
Find out the strong and weak points of your presentations
Thanks to modern technologies, now you can get access not only to marketing but also to presentation analytics. When sending out presentations to prospects, make sure you check their interaction. You will see how much time they spend on exploring your presentation, at which point they drop out and what pages they skipped. Those valuable metrics will show where your presentations need to be improved and what contents work in your favour.
Add versatility to your presentations
Don’t limit your content to bullet points and charts. The latest research shows that sales presentations containing rich media such as videos or pictures get 15% more viewer engagement. You don’t even need to have special skills for that. For example. Seidat’s drag-and-drop presentation builder allows creating interactive presentations, into which you can embed videos, website tabs, and other content, easily. Don’t be afraid to start doing it differently – your prospects will like it, and will remember you!
Every sales presentation you give is an opportunity to grow your business. Believe in what you do, follow these tips and watch your sales rates rising. If you’d like to discuss more about presentations or simply say hello, click below and reach us out!